We are RINK, a creative agency built for women's sports, fashion, and beauty.
ACTIVEWEAR CATEGORY LAUNCH
CREATIVE DIRECTION | ART DIRECTION
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SPANX ACTIVEWEAR
When SPANX expanded into activewear, our opportunity was to define what performance looks like for a lifestyle apparel brand. We worked closely with the internal team to bring a new mood to the brand, refine their story, elevate their art direction, and refresh their digital design across all platforms.
SUMMER RUNNING CAMPAIGN
CREATIVE DIRECTION | ART DIRECTION
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SPANX ACTIVEWEAR
After helping SPANX establish the Your Journey Your Pace Your Power platform, we brought it into its first seasonal expression. The summer running campaign captured a warmer palette, faster pace, and a product collection made for the heat.
WORLD CUP CAMPAIGN
CREATIVE DIRECTION | ART DIRECTION | DESIGN
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ADIDAS x MAJOR LEAGUE SOCCER
During the 2022 World Cup, MLS & adidas wanted to celebrate their roster of international players called up to play for their home countries. Our Show It To The World campaign told the story of the league’s youth teams showing love for their hometown stars playing on the global stage.
BEAUTY EDITORIAL
ART DIRECTION
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MILK MAKEUP X OFFICE MAGAZINE
We art directed a beauty editorial between Milk Makeup and Office Magazine, two cultural forces who value personal style as the ultimate form of self-expression. The editorial featured Milk’s winter beauty product collection.
YOGA COLLECTION LAUNCH
CREATIVE DIRECTION | ART DIRECTION | DESIGN
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SPANX ACTIVEWEAR
As SPANX continued to expand their activewear category, we helped build a world around each new collection. For the launch of OnForm, a buttery-soft line made for low-impact workouts, we created a campaign that evoked a grounded state of mind and mindful movements.
INTIMATES COLLECTION LAUNCH
CREATIVE DIRECTION | ART DIRECTION | DESIGN
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SPANX INTIMATES
SPANX launched their most premium collection of intimates designed to be worn with summer styles in the summer heat. We led the Breathe Easy digital campaign that showed off the innovation, design details, and highest quality fabrics in a way that feels soft, inviting, and feminine.
YOGA COLLECTION LAUNCH
CREATIVE DIRECTION | ART DIRECTION
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SPANX ACTIVEWEAR
For the Way You Move was a product campaign for SPANX's second OnForm drop, built on the idea that the way you move on the mat shapes the way you move through the world.